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Home » How We Make Money

Table of Contents

  • Our Core Principle
  • How We Generate Revenue
  • How We Protect Editorial Independence
  • What This Means for You
  • Affiliate Relationship Examples
  • Industry Standards & Compliance
  • Working with Platforms
  • What We Don't Do
  • Revenue Transparency
  • Questions About Our Business Model
  • Questions or Concerns?
  • Bottom Line

How We Make Money

Effective date: June 9, 2025 | Last updated: February 9, 2026

At Skrumble, we believe you deserve to know exactly how we generate revenue and how it might (or might not) influence what you see on our platform. This page explains our business model in plain English — no fine print, no hidden agendas.

Our Core Principle

Editorial independence comes first. We make money through partnerships, but we never let those relationships influence our expert ratings, reviews, or recommendations. Our job is helping you find the right crypto platform for your needs, not the one that pays us the most.

How We Generate Revenue

1. Affiliate Partnerships

When you click a link to a platform from our site and sign up, we may earn a commission. This doesn’t cost you anything extra — it’s paid by the platform as a marketing expense.

What this looks like:

  • You read our review of a crypto exchange
  • You click our link and sign up for an account
  • The platform pays us a commission for the referral
  • You pay the same fees you’d pay going directly to their site

Important: Commission rates vary between platforms, but this never influences our expert scores. Higher-paying partnerships don’t result in better ratings.

2. Sponsored Listings & Banner Advertising

Some platforms pay for premium placement or banner ads on our site. These are always clearly marked with labels like “Sponsored,” “Ad,” or “Promoted.”

What this includes:

  • Banner advertisements
  • Sponsored positions in comparison tables (clearly labeled)
  • Newsletter sponsorships
  • Promoted content (always marked as sponsored)

What this doesn’t include:

  • Influence over our expert ratings
  • Guaranteed positive reviews
  • Removal of negative feedback

3. Email Newsletter Partnerships

Our newsletter occasionally features sponsored content or mentions. These are always clearly disclosed and separate from our editorial recommendations.

4. Content Partnerships

We may create sponsored guides or educational content in partnership with platforms. This content is always labeled as sponsored and doesn’t affect our independent reviews.

How We Protect Editorial Independence

Separation of Business & Editorial

Our editorial team (who write reviews and assign ratings) operates independently from our business team (who handle partnerships). Reviewers don’t know commission rates when evaluating platforms.

Methodology-Based Scoring

All expert ratings follow our published methodologies. We test every platform using the same criteria, regardless of business relationships.

No Pay-for-Play Reviews

Platforms cannot pay for better ratings, guaranteed coverage, or removal of negative feedback. They can pay for advertising, but not editorial influence.

Transparent Labeling

Anything influenced by a business relationship is clearly labeled. If you see “Sponsored,” “Ad,” or “Promoted,” that content involves payment.

What This Means for You

What Doesn’t Change:

  • Our expert ratings and methodology
  • User review authenticity (verified reviews require proof)
  • Comparison tool accuracy
  • Educational content quality

What You Should Know:

  • We have financial relationships with many platforms we review
  • Commission rates don’t influence our recommendations
  • Sponsored content is always clearly marked
  • Our goal is helping you find the right fit, not maximizing our revenue

Affiliate Relationship Examples

We currently have affiliate partnerships with platforms including:

  • Major crypto exchanges (Binance, Coinbase, Kraken, Bybit, OKX, etc.)
  • Crypto wallets and payment platforms
  • DeFi protocols and bridges (where applicable)

We also review platforms where we have no affiliate relationship. Some platforms don’t offer affiliate programs, others we haven’t partnered with yet. This doesn’t affect how we rate them.

Industry Standards & Compliance

FTC Compliance

We follow Federal Trade Commission guidelines for affiliate disclosure, including:

  • Clear affiliate link labeling
  • Honest, unbiased recommendations
  • Prominent disclosure of financial relationships

Industry Best Practices

We adhere to review industry standards including:

  • Editorial independence from business operations
  • Transparent methodology publication
  • Clear separation of sponsored vs. editorial content
  • Regular review updates regardless of affiliate status

Working with Platforms

For Platforms Wanting to Partner

We’re selective about partnerships and prioritize:

  • Platforms that meet our quality standards
  • Companies with strong security and compliance
  • Services that genuinely benefit our users

Having an affiliate relationship doesn’t guarantee positive coverage — it just means we may earn a commission if users choose your platform after reading our honest review.

Contact: partnerships@skrumble.com

What We Don’t Do

  • Write fake positive reviews for payment
  • Remove or hide negative feedback
  • Guarantee specific ratings or rankings
  • Mislead users about platform limitations
  • Hide affiliate relationships

Revenue Transparency

While we don’t publish exact revenue figures, here’s our general breakdown:

  • ~50%: Affiliate commissions
  • ~30%: Banner ads & sponsored listings
  • ~15%: Newsletter sponsorships
  • ~5%: Other partnerships

This may change as we grow, but affiliate partnerships will likely remain our primary revenue source.

Questions About Our Business Model

How do I know you’re not just recommending the highest-paying platforms?

Check our methodology pages and compare our ratings across different platforms. You’ll see our scores are based on our published criteria, not business relationships. We also regularly review platforms with no affiliate relationships and maintain the same standards.

Should I trust affiliate-funded reviews?

Affiliate relationships are standard in the review industry — from tech blogs to financial comparison sites. What matters is transparency and editorial independence, which we maintain rigorously.

Do you ever recommend against platforms you partner with?

Absolutely. If a platform doesn’t meet our standards or fit a user’s needs, we’ll say so, regardless of any business relationship.

How can I be sure this transparency page is accurate?

You can verify our practices by:

  • Reviewing our published methodology and testing criteria
  • Reading verified user reviews alongside expert scores
  • Comparing our reviews to other independent sources
  • Contacting us directly with questions

Questions or Concerns?

We’re always happy to discuss our business model, methodology, or specific partnerships.

Contact us:

  • General questions: hello@skrumble.com
  • Partnership inquiries: partnerships@skrumble.com
  • Editorial concerns: editorial@skrumble.com

Bottom Line

We make money when our recommendations help you find a crypto platform you love. Our business succeeds when we provide honest, helpful guidance that leads to good matches between users and platforms.

Our promise: We’ll always be transparent about our business relationships and maintain editorial independence in everything we publish. If you ever feel we’ve fallen short of this standard, please let us know.

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Disclaimer
The information provided on Skrumble is for educational and informational purposes only and should not be considered financial or investment advice. Trading and investing in financial instruments, including but not limited to cryptocurrencies, tokens, CFDs, and other derivatives, carries a high level of risk. This includes activities such as funding trading accounts, bridging crypto assets across blockchains or purchasing digital tokens. You could lose some or all of your capital. Make sure you understand the risks involved and consult with a licensed financial advisor if needed. By using Skrumble, you agree to our Terms of Use.

Affiliate Disclosure
Skrumble is free to use and supported in part by affiliate partnerships. This means we may earn a commission if you click on certain links or sign up for services through our recommended partners, at no extra cost to you. However, our content is written independently, based on hands-on experience, research, and a strong commitment to transparency. We only recommend platforms or tools we genuinely believe can bring value to our audience. Compensation never influences our evaluations, rankings, or opinions. Want to know how we evaluate platforms? Read our methodology here.

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