A strong company culture signifies an investment in employees and the company’s future.
Gone are the days that people show up, punch in, work, punch out and go home.
When deciding on taking a job, there is a lot to consider.
How much does it pay? What are the hours? Are there benefits? Where is it? Why will you be good for this position? Who is the company?
The ‘who’ is now more important than ever.
The culture and values of a company are what now sets it apart, not the name.
Pixar is known for it’s enriched community feel from centralizing meeting rooms, the cafeteria, and mailboxes and opening the channels of communication between departments.
Voted as one of the best places to work in New York City two years in a row, SquareSpace has successfully maintained a flat organization strategy, guaranteeing a tiered management system with fewer levels between staff and executives.
Southwest Airlines sets itself apart with 3 over arching values focused on the level of support that staff offers to customers. Staff, in turn, are then celebrated for how well they have treated customers and are rewarded for their efforts, solidifying their voluntary turnover rate of only 2%.
Here at Skrumble HQ, we appreciate the little things. We like to soften the harsh blow of Monday’s with fresh Montreal style bagels and homemade cream cheese. We also like to celebrate the incredible hard work of our team every Friday with an afternoon delight, including happy hour and munchies.
Cultivating a company culture that is able to meet your expectations as well as attract and retain amazing employees is a very strategic and humble process because you need to put aside your own agenda and truly explore what is best for your employees and business.
Here are our 3 main steps to remember when deciding what environment to start you want your company culture to be:
1. Define a mission statement that embodies your company purpose and set the core values that are expected of every employee and the company as a whole.
2. Work those core values into the practices and principles of the business and only hiring people who align with your vision to embrace those ideas.
3. Physical spaces help shape culture too, so choose a location and a layout for your space consider how it will impact the behaviour of your employees.
However, culture doesn’t only benefit the employee experience; it also helps to enrich your businesses performance.
Author of ‘The Culture Cycle’, Professor James L. Heskett says that when compared to “culturally unremarkable” competitors, effective company culture can account for 20-30% of the corporate performance difference.
Whether you are just starting out, have been working away without a purpose, or even just starting to brainstorm your business idea, creating an environment where your business can truly thrive means building a strong company culture.
Your culture could be as simple as having a motto on the wall that everyone exudes within the workplace and as extensive as providing incentives for hard work like extra vacations days, a team lunch, or being able to work remotely.
Your culture is defined by you, your team, and your business.
What will your company culture be?